Branding Board: Hue Love Prints
Tuesday, September 17, 2013
I’ve always had a passion for typography, perhaps it’s because I can’t draw so I turn to text instead. I’ve been following Isabel Gatuslao's work for years and I am fascinated with it. I love how she shows us her work process and even the slightest different in typography or curve can make a massive difference. I learned a lot from reading her blog entries and one of the lessons I got was making a branding board.
A branding board is like a mood board for occasions, it gives the identity of the brand. When Chinky and I were starting Hue Love Prints, I told myself I needed to treat this like a legit job and make a branding board for it.
First up, is the logo. Can you see my many doodles? I really cant draw.
I
played around with chunky text for “Hue Love” and a Serif font for
“Prints”. It didn’t feel right; perhaps it was my choice of colors.
Even with the color scheme I preferred, the logo still left me uneasy.
I switched my path and chose a script font for “Hue Love” and voila, I had a light bulb moment. This was the one!
I changed the font of “Prints” to a Sans Serif one. The rounded edges complimented “Hue Love” better than the angled ones.
The final product - Can you imagine my doodles eventually turned to this?
The
branding board shows you the logo, logo alternatives, color palettes,
backgrounds and fonts. I was waaaaay too excited doing this spurting
status updates on Facebook while creating this.
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